Eucalol: Difference between revisions
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Series 72 : '''Colonial Brazil''' | Series 72 : '''Colonial Brazil''' | ||
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File:72-1.euc.jpg|Bahia 1649 | File:72-1.euc.jpg|Bahia 1649 | ||
File:72-2.euc.jpg|Rio de Janeiro 1565 | File:72-2.euc.jpg|Rio de Janeiro 1565 | ||
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Series 73 : '''Dutch Brazil''' | Series 73 : '''Dutch Brazil''' | ||
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File:73-1.euc.jpg|Dutch Brazil | File:73-1.euc.jpg|Dutch Brazil | ||
File:73-2.euc.jpg|Rio Grande do Norte | File:73-2.euc.jpg|Rio Grande do Norte | ||
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Series 74 : '''Rio de Janeiro''' | Series 74 : '''Rio de Janeiro''' | ||
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File:74-1.euc.jpg|Rio de Janeiro 1826 | File:74-1.euc.jpg|Rio de Janeiro 1826 | ||
File:74-2.euc.jpg|Rio de Janeiro 1858 | File:74-2.euc.jpg|Rio de Janeiro 1858 | ||
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Series 75 : '''States''' | Series 75 : '''States''' | ||
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File:75-1.euc.jpg|Brazil | File:75-1.euc.jpg|Brazil | ||
File:75-2.euc.jpg|Amazonas - Acre | File:75-2.euc.jpg|Amazonas - Acre | ||
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Series 76 : '''States''' | Series 76 : '''States''' | ||
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File:76-1.euc.jpg|Pernambuco | File:76-1.euc.jpg|Pernambuco | ||
File:76-2.euc.jpg|Alagoas - Sergipe | File:76-2.euc.jpg|Alagoas - Sergipe | ||
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Series 77 : '''States''' | Series 77 : '''States''' | ||
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File:77-1.euc.jpg|Paraná | File:77-1.euc.jpg|Paraná | ||
File:77-2.euc.jpg|Santa Catarina | File:77-2.euc.jpg|Santa Catarina | ||
Revision as of 09:12, 14 December 2016
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Heraldry of the World Heraldic collector's items catalogue > Heraldic trade cards |
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Series information :
- Date of issue : 1936-1940 (?)
- Number of cards : 6 series of 6 (36)
- Image variants : no, but different issues of the cards
Company
Eucalol was a brand of Brazilian soap, toothpaste and talcum powder.
In 1917, in St. Peter Street located in downtown Rio de Janeiro, the German immigrant Paul Stern founded the company CORREA DA SILVA & CIA LTDA. with the sales of essences, which were manufactured on the floor above the store. After the 1st World War his brother, Ricardo Stern, joined the company and streamlined it, so in 1923 began the construction of a factory at Rua Ribeiro Guimarães No. 15, opened around 1924. In the new plants the company changed its name to PAUL STERN & Cia. and expanded the line of products, initially releasing the soap EUCALOL and later toothpaste and talc.
The soaps that were made at the time were pink or white, and Eucalol, being derived from eucalyptus, was green, leading to a reasonable rejection of consumers with little subsequent sale.
The brothers Stern remembered the prints of Liebig that were so successful in Europe and decided to launch the Estampas Eucalol, inviting the public to collecting them, starting with a notice published in the supplement of the journal 'Night" on June 11, 1930.
The success was resounding, children and adults collected the stamps boosting the sales of soap and the company grew rapidly. In 1932 the company changed its name to PERFUMERY Myrta S / A.
From 1930 to 1957, when they issued the latest prints, 54 subjects distributed over 2400 cards were printed. All series had 6 cards and 6 series (72-77) dealt with heraldic themes. These are shown below. The exact date of publishing I do not know, but probably early 1940s.
The company got bankrupt in 1980.
The prints are well known in Latin America especially, obviously, in Brazil.
The cards were at least reprinted once and had some advertisement on the back.
reverse of the first printing
reverse of the second printing
Series
Series 72 : Colonial Brazil
Bahia 1649
Rio de Janeiro 1565
Belem do Pará 1616
São Luiz do Maranhão 1674
Cuyabá 1727
Villa Bella de Matto Grosso 1752
Series 73 : Dutch Brazil
Dutch Brazil
Rio Grande do Norte
Parahyba
Pernambuco
Alagoas
Sergipe
Dutch Brazil (type 2)
Rio Grande do Norte (type 2)
Series 74 : Rio de Janeiro
Rio de Janeiro 1826
Rio de Janeiro 1858
Rio de Janeiro 1889
Rio de Janeiro 1893
Rio de Janeiro 1896
Rio de Janeiro present
Series 75 : States
Brazil
Amazonas - Acre
Pará - Piauhy
Ceará - Maranhão
Rio Grande do Norte
Parahyba
Series 76 : States
Pernambuco
Alagoas - Sergipe
Bahia
Espirito Santo
Rio de Janeiro
São Paulo
Series 77 : States
Paraná
Santa Catarina
Rio Grande do Sul
Minas Gerais
Goyaz (type 2)
Mato Grosso (type 2)
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© since 1995, Heraldry of the World, Ralf Hartemink 
Index of the site
Literature : http://www.brasilcult.pro.br/eucalol/estampas_eucalol/eucalol.htm